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Ricky Truth

Holistic Media / Creative Consulting / Custom Coded Systems


Ricky Truth
Email: lie (at) rickytruth.com
Phone: (424) 238-3311
Mobile: Request my mobile number.

8605 Santa Monica Blvd #7374
Los Angeles Ca, 90069

Not on facebook, by choice.

LinkedIn Profile


  • Concepting
  • Branding
  • Packaging
  • Creative & Art Direction
  • UX, UI, IA
  • Website Design & Development
  • Mobile App. Design & Development


My first love is the Idea, followed closely by Design and it's convergence with Technology.

Over the past decade, I have developed an expertise in the related fields of Branding, Product/Package design, UI/UX, Web & Mobile Application development, Memetic Advertising, Project Logistics & Holistic strategy.

I've spent my career leveraging my unique skill set, aptitude, and experience to help create startups and launch brands.

Currently in Southern California seeking new opportunities.

References provided upon request.

Summary of Qualifications

  • Creative lateral thinker
  • Work well as part of a team or independently
  • Superior skills in areas of problem-solving & research
  • Idea generation, Brand Creation & Development
  • Comfortable and experienced in presenting concepts and direction to all levels of management as well as clients
  • Ability to design and hand code standards-based Web & Mobile applications

Technical Proficiencies

JavaScript, AngularJs, JQuery, PHP, HTML, CSS (SASS & LESS), JSON, MySQL, CouchDB
GTD, Agile Adobe Creative Suite, Coda, Xcode

Professional Experience

The following is not a traditional resume but a selection of long-term parallel projects and retainers.

2014-2016 CreativEngine, Los Angeles, Ca.
On Site Retainer Agreement
Mobile Application Consulting & Work Flow Logistics
Team of 8
  • The introduction of GTD style project management
  • UI/UX, Technical Strategy, development & Coordination of a private iOS Enterprise Distributed Application
  • Development of iOS Consumer application
  • Identifying bottlenecks in workflow for web development, proposing solutions
2011-2014 Xealous Studios, Dana Point, Ca
Remote Project
Mobile Application Development
Team of 2
  • Research & Technical Strategy Gia 4c's Diamond Education Cross-platform App Suite
  • Porting & Refactoring Gia 4c's Diamond Education from iOS to hybrid iOS / Android
  • UI/UX development of new features for the App Suite
2009-2011 MadeinHaus, Los Angeles, Ca
Remote Projects
Advertising Development Consultant
Multiple Teams of 2-5
  • Research and Coordination of Rich Media Deployment platforms
  • Development Multiple Rich Media Campaigns including Toyota Hybrid, Windows Phone, Nike 3 on 3 Invitational & Ally Bank
2008-2012 vWise, Aliso Viejo, Ca
Remote Retainer Agreement
Rich Media Application Consultant
Team of 6
Research, Design, Development, Information Architecture, Hosting & Support for SmartPlan Advisor, SmartPlan Enterprise & AXA-Equitable Fiduciary Educator video education, and investment management applications.
  • Research & Strategy of technologies and services
  • UI / UX & Development of custom video educational online application SmartPlan
  • UI / UX & Development of the custom content management system for SmartPlan
  • Development of financial transaction plugins for Charles Schwab, SunGard, Relius, ExpertPlan, Envisage and DST
2007 Intelligent Beauty, Los Angeles, Ca
Remote Project
Branding & Packaging Consultant
Remote Project
Branding, Packaging Creative & Art Direction for Kronos Haircare & RedPoint Cosmetics.
  • Created Brand Strategy, Packaging and Style Guide for Kronos Haircare
  • Redesigned RedPoint Cosmetics Branding
2007MossWarner, San Juan Capistrano, CA
Remote Project
Presentation Consultant
Team of 2
  • Development of data-driven interactive presentation & custom CMS applications for Panasonic
  • UI / UX, Animation & development of a custom presentation for RevCube
2006-2008 Pinacol, San Clemente, Ca
Onsite Retainer
Web Design, Rich Media Advertising Development, Web Applications Development
Team of 7
  • Web Design for Laura Schudders & MTV
  • UI / UX, Rich Media Development & Animation for various of clients including • Microsoft, Kikkoman, The Learning Channel, Kia, & The United Way
  • Development of the Coachella Music Festival Music Player
2005-2006 Caliber, Orange, Ca
Onsite Retainer
UI / UX, Web & Interactive Application Design & Development for various clients including Glidewell Laboratories, Seven Crown Resorts, Argus Reality, Escena Communities, Boss Safety & line Gear Fire & Rescue
Team of 6
  • Branding
  • UI / UX, Web & Interactive Application Design & Development for various clients including Glidewell Laboratories, Seven Crown Resorts, Argus Reality, Escena Communities, Boss Safety & line Gear Fire & Rescue
2003–2009 Hourglass Cosmetics, Los Angeles, Ca
Remote Project
Creative Design, Branding & Development Consultant
Team of 3
  • Design & Printing Hourglass Cosmetics Packaging, Company Stationery
  • Design & Development Hourglass E-commerce website
  • Hosting & supporting online promotions for Hourglass Cosmetics website
  • Branding Art Direction Animalia Luxury Candles
  • Creative Direction, Design & Printing Animalia Luxury Candles Packaging
  • Design and Web Development for Animalia Luxury Candles E-commerce website
  • Hosting & Supporting online promotions for Animalia Luxury Candles website
  • Branding & Art Direction for Dr. Cynthia Boxrud Eyetopia
2004-2006 CreativEngine, Los Angeles, Ca.
Remote Projects
Design & Web Development Consultant
  • Kiosk Presentation Development
  • Custom CMS Development
  • UI, UX, Web Design & Development for various clients including E! online, Learners Library, Senator Edward Kennedy & Toyota Mobile Hybrid Experience. Print design & production for The Table Group
2003 The Content Project, Los Angeles, Ca.
Onsite Project
Design, Animation, Development
Team of 15
  • UI / UX, Development Custom CMS
  • Hosting & Support for Christian Weber Inc, Portfolio, Ghost Digital & Auditorium Editions
2002-2012 SurfCity Design Group, Huntington Beach, Ca
Remote Projects
Web / Interactive Design & Development Consultant
Team of 2
  • Web and Interactive Design & Development for various clients including Crown Crafts Infant Products, Kingseal, Supermex Restaurants, RSX Racing, Westridge Valencia, The Galloway Group & David George and Associates Architecture.
2002 TBWA/Chiat/Day Playa Del Ray, Ca
Onsite Retainer
Art Direction & Design Consultant
Team of 3
  • Art Direction & Design for Adidas-Soloman Corporate website


Laguna College of Art & Design, Laguna Beach CA (1996-2000) BA - Visual Communication.

Personal Interests:

Tacos, Tumblr, Collective Unconscious, Point & Shoot Photography, Personal Mobile Apps, Poetry, Shotguns, Obscure cultural references & humor. Modern Art & Sculpture. Juxtaposition of all kinds, Non-hierarchical & redundant systems, Rap & Folk Music, Transparency, Barter, Burlesque, Conspiracy Theories, Esoteric Philosophy.